Self-confidence can be a powerful differentiator between people who reach their goals and those who hold back. To lead with purpose, you must know yourself, grow yourself and believe in yourself.
The truth is, we’re constantly navigating change. Economies shift, technology evolves, competition increases…and confidence becomes the anchor in uncertain times. What carries you through isn’t a talent or experience; it’s your sense of self. And that’s where many women hit a wall. Not because they lack competence, but because they struggle with confidence.
Many brilliant women feel invisible in rooms they worked hard to earn a seat in. Despite showing up with credentials, ideas and impact, they hesitate to speak or put themselves forward. It doesn’t make logical sense, but it’s real. And it’s common.
Here’s the irony. We often talk about being authentic, generous, courageous and passionate. But that does that look like in real time? And if no one sees it…if no on sees you, how can they benefit from what you bring to the table?
Being the best kept secret in business might feel safe, but it’s not a strategy for success. Some women wait for someone to “discover” them. Others dream quietly and play small, afraid to outshine or overstep.
But here’s the hard truth…More people are afraid of success than failure. So they shrink, hide or hesitate, telling themselves they’ll be ready “when…”
Here’s another truth…visibility isn’t bragging. It’s leadership. I still remember something my mom told me. She said, “You don’t have to tell people how great you are…they’ll figure it out.” And while that was a beautiful belief, it just doesn’t work in today’s world. Visibility isn’t about et. It’s about alignment, presence and courage.
If no one knows you’re ready for a promotion, how can they offer it? If no one hears your voice in the room, how can they invite your perspective?
A client of mine was struggling. She couldn’t find her voice, doubted her leadership and felt stuck. She wanted to work in this company for as long as she remembered. And yet something was missing.
After a few months of coaching, she decided it was time to make some noise…starting with small, bold moves.
She began writing articles for her company’s internal newsletter. She volunteered for stretch projects. And finally, she had a direct conversation with her boss and said, “I believe I should be the next VP. I’m qualified, I’ve done the work and I’m ready to lead.”
His jaw dropped. Literally. His response? “I didn’t even know you were interested.”
She got the promotion.
Her team is now thriving. Sales are soaring. More women are being hired and promoted…and she is mentoring others with the same clarity and conviction she once struggled to find. She is someone others want to know because she stands out with the relationships she has built, the impact she brings and the confidence she wears proudly.
Are you ready to build that kind of confidence? Here are some suggestions:
Know your own strengths and own them-Focus on what you do best and delegate what drains you. Shine where you were meant to shine…and stop apologizing for it.
Be aware of your blind spots-Knowing your weaknesses doesn’t make you weak. It makes you strong. When you know what to work on, no one else can use it against you.
Have a strategy-Success doesn’t happen by accident. Get clear on our goals, your steps and your timeline. When you fail to plan, you’re planning to stay invisible.
Find accountability-Whether it’s a coach, a peer or a mastermind group, surround yourself with people who will challenge and champion you. No one can do it alone and more importantly, no one should.
Step into your power-literally-Before a big meeting or presentation, hype yourself up. Listen to a song that energizes you. Recite your affirmations. Strike a power pose (thank you Amy Cuddy). Wear something that makes you feel invincible. And most importantly, tell yourself you’ve got this.
Quiet confidence creates loud impact. Did you hear what I just said? It’s worth repeating…quiet confidence creates loud impact. You don’t need to shout from the rooftops. You don’t need to be flashy or loud. But you do need to show up. You do need to be seen.
When you move from invisible to impactful, you’re not just doing it for yourself. You’re showing others what’s possible. You’re leading with clarity, confidence and visibility. And…that’s what real leadership looks like.
Unlock the secrets to breaking stereotypes and achieving success in sales. Connect with Judy Hoberman to learn how to build your personal brand and amplify your influence in the industry.