Blog

Determining Your Niche

Why is it that when someone asks who your target market is, the response many times is “everyone”?  How can that be true?  Is what you offer really good for the immediate world?

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Famous Isn’t Enough

You’ve written your book, you’ve got a marketing plan set up, it’s all good and then….life happens.  Not everyone is on the same page, things aren’t completed in the right order but guess

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Can’t I Help Everyone?

If you ask some entrepreneurs and would-be business owners who their ideal client is, they will say, “Everyone.” Of course, that can’t be true. Not everyone needs everything or anything. (Truth be told,

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“Act As If”- Notes on Time Management

Time management is one of the hardest concepts entrepreneurs have to grasp, especially when it means working from home. Many people find the transition from an office routine to the self-employed lifestyle confusing,

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Mistakes Entrepreneurs Make

Isn’t it funny that when you make the decision to be an entrepreneur your rationalization for situations is not always “smart”? Let’s take me for instance,the first thing everyone tells you to do

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Keeping Your Eye On The….Jacket!

How many times have we talked about what motivates people?  Is it money? Is it prizes?  Is it a trip? Is it recognition? Throughout my career, I have won so many contests and

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The Breadwinner

There was a recent study about wives earning more than their husbands.  If you are a husband, are you ok with this?  If you are a wife, are you ok with this?  What

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What If You Had A Secret?

I would bet that at some point in your life, someone told you a secret and told you not to tell anyone. Would you tell? Even your best friend? Or your spouse? Or

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