“You Won’t Like Me When We Are Finished”

… That’s how my strategy session began.  Not very comforting I would say. In truth, I trusted this friend and if I wasn’t ready to hear the harsh truth, I wouldn’t have asked for his help.

So we began by defining a few categories, those that brought in money and those that didn’t, what absolutely needed to be done and what was left over. Of course in my eyes, I had nothing that was left over and everything I did was on the list for possible revenue.  Did I say he was not afraid to call me out? And that happened more than once I will add. I’m not a real strategy kind of girl. I’m a great student however. If you tell me what I need to do, I will do it.

After a few hours I was so glad it was time for lunch so I could absorb what was being discussed and I didn’t have to remove any more items from one category to another….for a short while anyway. You have to understand that in order to add anything to a category you need to eliminate something else. Should I remind you that I have relationships with everything I do so eliminating something is like breaking up with someone. I hate that!

We are on the last hour and  he has complimented me on my attitude as well as the fact that I haven’t totally lost it or ended up in a pool of tears. The truth of the matter is that I already knew my outcome but it’s so much easier to hear someone else say it for you….I may not have allowed the tears to flow but then again, I had done so much crying over this that I don’t think I had any more tears to share.

Guess you have already figured out that the last program I put together in my wonderful brain is on hold. It was draining me, making me more cranky than I’ve ever been and taking my eye off my real goals. I invested a lot of time, energy and money and that was a difficult pill to swallow but my plan going forward was solid. The content I developed will be used in other programs and I will go forward using the tools I have in place and add this content to the mix. I was on the right path, I just took the wrong fork in the road….for now. I need to be on this path where my purpose and passion is.

So what did I learn from this entire process?

~Don’t be afraid to dream but stop before it becomes a nightmare.

~Ask for help when you have lost your way….something most women don’t like to do.

~Find someone that will not only be your friend, but will tell you when enough is enough.

~Get back on track and be as amazing as you know you are.

My friend told me a story that I replay over and over in my head.  Here is the shortened version.Two men are in the men’s room. One is wearing a very expensive suit and is throwing twenty dollar bills in the toilet. The other man asks him why he is doing that? He replies ” you don’t think I would put my hand in the toilet for a quarter do you?” I hope you got the metaphor….I heard it loud and clear.

Happy Selling!

Empower Your Journey with Judy Hoberman

Unlock the secrets to breaking stereotypes and achieving success in sales. Connect with Judy Hoberman to learn how to build your personal brand and amplify your influence in the industry.

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