If you ask some entrepreneurs and would-be business owners who their ideal client is, they will say, “Everyone.” Of course, that can’t be true. Not everyone needs everything or anything. (Truth be told, women are the worst at this. Why? Our nature is to want to help everyone rather than define a niche group of people we can help. We just don’t want anyone left out!)
People always ask me if I’ve ever changed my niche from when I started and I simply let them know that my niche adjusted a bit but my message never changed. My message has always been about communication. How women communicate, how men communicate and how everyone communicates with each other. I talk about how different men and women are and I never say one gender is better than the other or one is right and one is wrong. I talk about the differences and that’s what they are differences and how to use them as assets rather than liabilities. I just needed to add this into the sales process. So my message remained solid. In other words, I redefined my niche to focus on gender communications in sales training. So, yes, I did start to color outside the original box, but I stayed on the same page.