Determining Your Niche
Why is it that when someone asks who your target market is, the response many times is “everyone”? How can that be true? Is what you offer really good for the immediate world? The more you are able to describe and pinpoint your niche, the more profitable it will be. Others will understand who they […]
When the Corporate World is on Holiday
Looking back on Labor Day weekend it seemed like Corporate America completely shut down. Every email I sent out or call I made even days leading up to labor day were met with the same message: …I will be back in the office on September 3rd… I guess the “we need it yesterday” sense of […]
Famous Isn’t Enough
You’ve written your book, you’ve got a marketing plan set up, it’s all good and then….life happens. Not everyone is on the same page, things aren’t completed in the right order but guess what? You’ve written your book and that is something to be proud of so pat yourself on the back! In the midst […]
KRLD Radio – Iowa’s ‘too Attractive’ Case
What is your opinion about the Dental Assistant that lost her job after 10+ years because she was now too attractive and may have caused personal issues for the Dentist she worked for? The cause of firing was considered legal and not gender related….makes you scratch your head…here’s the interview I did with Scott West […]
Can’t I Help Everyone?
If you ask some entrepreneurs and would-be business owners who their ideal client is, they will say, “Everyone.” Of course, that can’t be true. Not everyone needs everything or anything. (Truth be told, women are the worst at this. Why? Our nature is to want to help everyone rather than define a niche group of […]
What Is It About Networking Anyway?
Everyone you talk to tells you the way to build your business has to do a lot with networking. Some people say you need to meet hundreds of people, others say it’s just those around you that are important. No matter what school of thought you subscribe to, networking can be and should be a […]
“Act As If”- Notes on Time Management
Time management is one of the hardest concepts entrepreneurs have to grasp, especially when it means working from home. Many people find the transition from an office routine to the self-employed lifestyle confusing, because there are no rules. The only person holding you accountable to putting in a full day’s work is you, and the […]
Mistakes Entrepreneurs Make
Isn’t it funny that when you make the decision to be an entrepreneur your rationalization for situations is not always “smart”? Let’s take me for instance,the first thing everyone tells you to do is to have a business plan….but, why would I need a business plan? I was in business for myself. I was never […]
Keeping Your Eye On The….Jacket!
How many times have we talked about what motivates people? Is it money? Is it prizes? Is it a trip? Is it recognition? Throughout my career, I have won so many contests and I was the proud recipient of fishing poles, tackle boxes, golf clubs, tickets to The Masters, tickets to Nascar and the list […]
In Like A Lion And Out Like A Lamb
So the saying goes about the month of March. In my case it was exactly the opposite. It seems that everything is on top of each other in March. I started out the month, really on the 28th of February, speaking at the AIMS Pro-To-Pro Retreat, an Insurance Industry event in the DFW area. The […]
The Breadwinner
There was a recent study about wives earning more than their husbands. If you are a husband, are you ok with this? If you are a wife, are you ok with this? What about the role reversal? I was interviewed on Michigan’s Morning News about this topic by Steve Gruber and Jo Anne Paul. Click on […]
What If You Had A Secret?
I would bet that at some point in your life, someone told you a secret and told you not to tell anyone. Would you tell? Even your best friend? Or your spouse? Or perhaps a total stranger just to say it out loud? Maybe your pet, or stuffed animal or even your pillow…. Really, would […]