According to dictionary.com, commitment is defined as: a pledge or promise; obligation.  We all have made commitments and try our best to keep them.

The other day I was watching a form of commitment that gave new meaning to the word.  I wanted to share this with you. From my back door you can see trees, flowers, my pool and lots of birds.  I have an outdoor fan that has blades that are not flat, not perpendicular to the ground, but somewhere in between. Seems like a great place for a bird to build a nest, except that even though the blades are wide enough, they are slanted so that if anything is placed on them, it will fall off.  However, I have a momma bird that is determined to build a nest on the blade….and I watch.  She goes back and forth from the rose bush to the fan, from the crepe myrtle to the fan, from the tree branches to the fan.

Back and forth carrying one tiny piece at a time.  Placing it ever so gently on the blade.  Sometimes three or four pieces stay on the blade and then it all falls down.  But, she doesn’t give up because she  knows that she made a promise to her unborn babies that they will have a place to nest and so she continues. We all know the ending to the story….she needed to move on and find another safe place for her family.

I was quite impressed by this “I’m not giving up” attitude of this tiny bird.  It made me think about people giving up on their promises or businesses giving up on their obligations.  I too have thought of throwing my  hands up because something was too difficult or I didn’t see how it made sense to continue.  And then I think of this tiny bird dragging branches larger than she in order to fulfill her commitment.

Here are some simple principles on commitment in business:

  1. Commitment to a set of values, principles or beliefs
  2. Commitment to oneself
  3. Commitment to your customer
  4. Commitment to results
Happy Selling!

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