I always have interesting conversations and incredible people watching episodes when I’m at the airport. I listen and observe, I engage and I observe some more. At one airport, I was waiting for a flight and we were delayed so many times that it was almost a game to see when the app and the […]
When I started my company in 2009, one of the first things I did was to understand what I didn’t know how to do. I loved people, I could sell, I wanted to make a difference and always wanted to bring value. All sounds great so far right? What I didn’t really know how to […]
Here’s the scenario…you decide you have something that will solve a solution for others. You’ve researched the market through surveys, focus groups and lots of connections. This is what you’ve been put here to do and so now you do as Nike as reminded you for decades and you “Just Do It” and voila […]
When you start a new business, one of the first things you do is to create a product or service that is ideal for your target market. You set the price, you have the features and benefits and you are ready to rock and roll. Until you realize that you don’t know how to let […]
Owning A Business Is Extremely Exciting; It Is Also Hard Work And It Is Easy To Make Mistakes! You will not avoid every mistake of a first-time business owner, but with the right guidance you can make good decisions and avoid the problems that may cause some business owners to give up. Hang in there; […]
If you ask some entrepreneurs and would-be business owners who their ideal client is, they will say, “Everyone.” Of course, that can’t be true. Not everyone needs everything or anything. (Truth be told, women are the worst at this. Why? Our nature is to want to help everyone rather than define a niche group of […]
I would bet that at some point in your life, someone told you a secret and told you not to tell anyone. Would you tell? Even your best friend? Or your spouse? Or perhaps a total stranger just to say it out loud? Maybe your pet, or stuffed animal or even your pillow…. Really, would […]
Videos There are two places online you can see the complete collection of videos created about Selling In A Skirt. One is by clicking here to visit our video page. or clicking here to visit the Selling In A Skirt YouTube channel. Press Selling In A Skirt has been featured in over a dozen […]
Ok ladies, so we’ve come a long way but the importance of being taken seriously and being professional hasn’t changed one iota over the past few decades. Back in the 70s we leaned all the way to the male side of fashion and donned suits and suspenders and confused everyone. In the past ten years […]
In case you missed it in our newsletter, on our website, on facebook, or even on twitter, here is the full video of a talk I gave on the main platform at LAMP 2012 in Orlando Florida. Enjoy! About the video: Judy Hoberman of Selling In A Skirt rallies a crowd of over 1500 people at […]
Did you sell lemonade when you were younger. Perhaps girl scout cookies were more up your alley? Or maybe you mowed lawns in your neighborhood….do you know what the common thread is between your first experience having a business as a child and jumping in and doing it as an adult? It’s a word that […]
Have you even been faced with a situation that has just zapped all your energy? Could be personal, could be professional. What do you do? You can’t stay under your blankies for too long. After all, how do you explain that to your mortgage company or utilities? I had been going along excited and happy […]
